Marketing of Services Term Paper Example | Topics and Well Written Essays - 1250 words

Marketing of Services - Term Paper Example Research has shown that the design of a services cape influences a customer’s expectation, choice, satisfaction and other behaviour. The four strategic roles service scopes are as follows: Package The service scape and other physical evidence wrap the service so that it conveys a clear message to the consumers of what is inside. It is just like packaging a tangible product. The physical setting of a service essentially does the same thing through the interaction of the complex stimuli. The service scape is essentially the outward appearance of an organisation and hence it is critical in forming the first impression of customer expectation. Facilitator The service scape can aid in the performances of the persons in the environment. The design of the services cape can enhance or inhibit the efficient flow of the activities in the service setting. Thus it makes it easier or harder for the employees and the customers to accomplish their respective goals. A well designed functional facility can make a customer experience pleasure while an inefficient and poor design can frustrate both the employees and the customers. Socializer The design of a service scape can help in the socialization of both the employees and the customers. ... Any changes in the physical environment can be used to signal reposition a firm or to target new market segment. Question 2 Global business environment has become highly competitive as several organizations within the global business environment are implementing unique business operation strategies in order to gain potential competitive advantages. Several service providing organizations always try to ensure high quality customer service in order to develop potential customer base. It is true that high engagement service providing organizations need not have to concern about the issues of customer loyalty. Now-a-days, consumers always demand effective customer service from the organizations against their money. Satisfied customers always intend to stick with the brand or the organization. The do not try to take the risk of switch over another brand. Several service engagement organizations used to focus on strong and effective customer relationship management practices in order to re tain its existing potential customer base. However, these organizations have to focus on developing new client base as the business environment in this world is becoming competitive and saturated. People are becoming loyal to particular brands due to high satisfaction from the offered services. Therefore, it is highly important for the organizations to attract the new customers who have never experienced about the services of other service providers. It is quite easy for an organization to gain customer loyalty of a new and inexperienced customer about different service. If the customer chose another brand then it will be difficult for that organization to attract the particular customers. High service engagement firms should not

Analysis Essay Example | Topics and Well Written Essays - 250 words - 32

Analysis - Essay Example Last, but not the least, the third failure in materials can be identified as the corrosion fatigue which occurs in metals like iron most of the time. These failures have importance because avoiding them can reduce cost, manpower effort and energy. One of the common mistakes made in engineering work is employing material like iron in instances where there is a chance of corrosion. If as an engineer iron is used in structures which come in contact with water, then within years metal corrosion can takes place and structures like building and bridges can collapse. However, in such cases, the Swiss Cheese Model comes into play as it is used to gauge risk analysis in relevant engineering constructions. With this model, we can understand that corrosion in metal passing through corresponding holes in the layers of defences can cause active and latent failures. One of the failures which can be identified in Delatte’s reading is the stress corrosion in relevance to bridge collapse. If this failure is focused on then it can be characterized through one of the method described by Brosnan which is incompetence. According to (Brosnan 34 )â€Å" The correctness of engineering calculations represents only one part of the large scope of potential human error in construction work†. It means the engineering experts are misunderstanding the engineering principles and characteristics of system and materials in case of building

Total Reward Approach to Reward Management

Total Reward Approach to Reward Management Every human being relationship blooms in the light of reward. As the world is going through a serious phase of recession, the amount which is paid to the employees and the form of payment done is therefore the issue that matters. The importance of Rewards is increasing in the world of commercial organisation and is definitely one of the major indicators of profitability and competitive advantages. One of the biggest determinants of rewards lies in the financial position of a particular organisation. The organisations are in constant pressure of producing reward schemes which accumulate all the factors from attraction to motivation of their employees, simultaneously while maintaining the viability of the companys financial and commercial scenario. Absence of reward schemes may have a devastating effect on the organisations performance. The concept of Total Reward has been evolving ever since, Management today is trying to widen up the meaning of the word Reward including both tangible and intangible aspects of rewarding their employees, (Armstrong and Brown,1999). On one side the tangible rewards ensure financial stability of the employee while on the other side the intangible rewards looks after the employees luxuries and compensates for future loss. Now a days managers and scholars are using Total Reward Management more and more as the modern management method According to the Human resources management Total Reward strategy needs to b examined and experienced often to obtain perfect and efficient results. This strategy guarantees a remarkable profit for the organization improving the staffs performance as well as contains the potential to solve and compensate the existing issues in the organization. Rewarding employees in any organization can affect attitudes, behaviour and motivation. Influence on the behaviour of workers seems to be particularly important, it will tend to extra effort if an employee knows that his achievements, work, creativity etc. will be measured, evaluated and rewarded accordingly. The increasing efforts of the employees will result into the companys increasing profitability and better customer service. It must mobilize the growing individual and collaborative involvement of all employees. Literature review: Today organizations are looking forward to increase their employees efforts by encouraging them to improve their performance beyond the organisations expectations and reducing labour cost to a minimum. Thus the study of employee motivation has constantly remained a managerial concern. This essay considers some of the main views of the organisations adopting a total reward approach to reward management. While answering such questions as what do you mean by total reward? How it is benefits the employees as well as the company? How does it motivate the employees? How is it monetarily profitable for the company? Etc. Reward management is concerned with the formulation and implementation of strategies and policies that aim to reward people fairly, equitably and consistently in accordance with their value to the organisation. It deals with the design, implementation and maintenance of reward processes and practices that are geared to the improvement of organizational, team and individual performance (Armstrong and Murlis 2006). If the organisation has a fairly distributed reward management then it not only progresses the company but also enhances employees skills and performance. Hence the organisation is under tremendous pressure of having a non bias reward distribution so as to avoid any chaos within the organisation. The reward management literature emphasizes the need to shift from short-term, ad hoc approaches to pay management to a longer-term, strategic approach. Changes in pay and benefits systems have therefore been prescribed as key HRM objectives, pulled together in the US literature under the rubric of the new pay (Lawler, 1995) It is therefore a major managerial concern about how they approach to the concept of total reward. Each organisation can have different criteria about elements that constitute total rewards. Paul Thompson (2001), further gives an elaborated definition of total reward by emphasises it not only encompasses rational scientific elements like wages, changeable pay and profits, but also more intangible non money related elements such as scope to attain and implement responsibility, career opportunity, education and development, the inherent motivation delivered by the work itself and the quality of working life provided by the organization. Essentially, the notion of total reward says that there is more to rewarding people than throwing money at them. Planning a long term reward holds the employee and motivates them to enhance their performance for better customer satisfaction. As Murlis and Watson (2001) refer to the importance of monetary values in designing a reward package but also about these not being the sole factors. She describes cash as being a weak tactic in the overall reward strategy and stresses that total reward policy should be based on building a much better understanding of what the employees expect in their rewards packages. Relationship between the organisation and the employees can be strengthened with the total reward approach. Therefore we need to see a very integrated and holistic approach while considering all aspects of rewards (Armstrong and Murlis, 2006) Hence it is essential to have a coherent reward strategy which helps to create a work experience that meets the needs of employees and encourages them to contribute extra effort, by developing a deal that addresses a broad range of issues and by spending reward dollars where they will be most effective in addressing workers shifting values. ONeal (1998). CIPD reward faculty members Wright and Murlis have created a significant diagram to present visually the various types of total reward. Its definition incorporates a wide range of approach but it is not the only solution for employee energetic. The idea of reward exchange is emphasized although quite frequently left out in the area at work definition. In combination unique and common motivation methods are provided to employees in exchange accordingly for their effort, results, work time, creativity, talent etc. There are five main key elements to keep secure and retain talented workers and also to motivate them optimally to accomplish possibly best business results (Davis, 2007:4). The key points stated by CIPD (2005) in the world at works total rewards: Compensation, Benefits, Work life, Performance, Development and career opportunities. Manas and Graham (2003) emphasize that developing and implementing a total reward approach has much in common with reward strategy development. According to Purcell (2004) and colleagues the organisation can contribute by communicating the values, giving employees a voice, setting up improved performance management processes, instituting formal recognition schemes and taking steps to improve work/life balance. Decisions such as giving voice to the employees by an organisation leads to the delegation of some powers to them regarding their respective expectation about rewards which helps the management in developing appropriate strategies. Developing and implementing a total reward approach may be difficult but the benefits are considerable. The employment relationship created by a total reward approach, which makes the maximum use of relational as well as transactional rewards, will appeal more to and engage individuals involving people in their own reward package design, dives them strong messages about the organisation and its values. At its best, it builds relationship capital. Pfeffer (1998) implicated a new idea to total reward approach in a powerful manner, Employees are able to use their skills in an effective and efficient way with interest and motivation in an enjoyable, challenging and empowered work environment, for which they should be shown appropriate appreciation by the organisation. This scenario creates such an environment for the employees, by which they got motivated and enhance their performance thereby proving beneficial for the company, but it would be less time consuming and simple to reward the employees monetarily then to plan and arrange intangible rewards. Case Study: Total Reward Statement as a document is created annually for every working member of the company on a regular basis. This document allows the employees to receive all the details regarding their benefits that have been received over the course of the year. As total rewards deals with tangible and non-tangible benefits it informs the employees about the salary drawn by them as well as a breakdown of all the other non-tangible profits that have been taken in exchange for their employment. Presenting the reward to the employee in cash terms proves to be very beneficial for the company as well as the employee. For example: if an employee has received shares. The reward statement shows the value of the shares and might as well show their trading history since the issue of the previous statement. There are many companies which have been adopting total reward strategies in the last few years and gaining benefits and improving their labour power. This paper shows a few companies dealing in different products and implementing total reward strategy. Beginning with one of Europes leading telecommunication services BT COMMUNICATIONS. The new reward framework is one of the biggest change initiatives in BTs history, covering more than 40,000 employees in total.(e-reward.co.uk research report, no. 35, July 2005). The idea of transforming its reward strategy from fairly traditional multi-grade pay structure to a total reward system was BTs essential Organizational Program.One area of focus in the new strategic HR agenda was to look at reward and address BTs Paternalistic approach to reward Says Kevin Brandy, HR Director Reward. (e-reward.co.uk, no. 35, July 2005). As the management of BT states, the alleged reasons for switching from the previous reward arrangement was to develop the changed view of the BT peoples regarding rewards. The organisation wasted Millions of pound annually on rewards because of the limitations of the employees in view of companys bonuses. Taking into consideration, the limitation of the earlier adopted reward strategy bounded employees to appreciate their benefits as well as lack understanding and awareness capabilities. By implicating the new reward framework BT affect 250-plus market based roles in 18 job families. BTs strategy is basically based on the role and performance of the employees. As on the other hand, benefits and bonuses given are based on the external market. Giving total reward an broader offer BT has tried to renovate the reward strategy, by going beyond the standard remuneration of the base pay including bonuses. For BT, total reward is not just an ordinary reward strategy used for paying wages to the employees. Its about bonus and benefits, such as company cars and health insurance, shares and pensions, role-based reward, performance-based pay and choice and flexibility in benefits provision. Henceforth three main elements of the reward package influence BTs new total reward approach: Base Salary, Bonus, Benefits (Armstrong and Thompson, 1999). STARBUCKS being one of the worlds largest speciality coffee retailer having 1300 store worldwide, hire around 200 people per day and grow US revenues by 25 to 30 percent on top of US$4.1 billion in revenues from the previous fiscal year. According to Chet Kuchinad, SVP of Total Pay We build the Starbucks experience by delivering pay elements to our partners that drive financial rewards in the success of the company in a meaningful way. In order to strengthen and constrain the culture of Starbucks, innovative reward strategy and payment programs have been introduced. Full- and part-time partners (who meet eligibility criteria) are offered health, dental, and vision insurance, as well as access to an employee assistance program (EAP), reimbursement accounts, short- and long-term disability, and Working Solutions, Inc. (a resource and referral service) to help manage work and family issues (Wilson group.com, case study on Starbucks).The employees receiving the rewards greatly appreciate and value the reward and, as a result, provide a better a service to the customers. According to Starbucks, total reward has played a very important role in benefitting the company but there are many other factors in human resources which affect the companys stability. Examples include employee education, an open n highly communicative environment and a unique program adopted by Starbucks called Mission Review, which is a part of a broader program called Partner Snapshot. Partner Snapshot deals with gaining feedback from the companys partners. However the functions of human resources in Starbucks continue. Rewards and profits were considered by the introduction of total reward that included additional health benefits, maturation of healthcare delivery, and coverage for same sex partners, and an employee assistance program. However, pay alone will not attract people. Our Total Pay philosophy and our culture of teamwork and community are all key parts of why people join and stay with Starbucks. (Starbucks) The next case study deals with Audit, Consulting, Financial advisory, Risk management and Tax services. DELOITTE also known as Deloitte Touche Tohmatsu Limited (DDTL), is a UK private company limited by guarantee. Mark Carman, sales and marketing director of Motivano, Deloitte says Total reward can b a win-win from the perspective of en employee as the reassurance and support available from knowing exactly what your salary and benefits package is worth can have a huge impact on their performance, engagement and motivation. With the rising value of rewards and benefits the company proprietor are using total reward to improve and support their affiliation with employees. Deloitte explains five main steps in creating effective total reward communication: Create clear and concise messages. Think about brand and design. Check the accuracy of your data. Consider security of your personal information. Work with other internal experts. BRISTOL-MYERS SQUIBB is a US-owned pharmaceuticals company. Bristol-Mayers Squibb was going through a mystification of employees regarding reward strategies. As compared to the external competitive market the company was not able to reward the employees, employees were lacking the understanding of the reward which they received and there was an awareness that the wages and the benefits given to them were not as fine as the competitive market offered. Transformation to a flexible reward strategy was very necessary for Bristol-Mayers Squibb which supports the recruitment and maintenance, bringing all the strategies together Bristol introduced the total reward strategy. Portraying everything as work experience, Bristol-Mayers Squibb kept the usual peculiarity between rewards and remuneration. As a result the company received employees which consists appreciation, work-life balance, civilization, employee development and the working environment HENNES MAURITZ (HM) is a 100 billion SEK company, Engaged in designing and retailing of fashion apparel and accessories. Hennes Mauritz appears to provide a total reward framework, with greater emphasis on relational rewards even though transactional rewards are provided (Armstrong (2006), pp.639-631). Hennes Mauritz reward strategy includes many other human resources area like organizational traditions, conscription or selection etc. Implementing total reward management was a very successful concept in the history of Hennes Mauritz. The increasing sales are the evidence of the profitability of HM business as the employees are motivated with job satisfaction as a reward and perform their job as well as contribute their best to ensure customer satisfaction. This case study acknowledges about the companies adopting total rewards from a long period of time and improving their business skills. Though there are some disadvantages to this approach. Starting with the employees, they find it very difficult to understand and expensive to set up as well as complicated to maintain. Although the advanced technology is helping organization to reduce burden as well as reduce cost. The vast range of choices may create a problem both to the company and the workers. There might also be wastage as the employees may not appreciate the full reward package. Conclusion: The reward approach not only takes care of the financial security of the employees but also looks after the overall development of their employees in the society. Its a delicate matter that should be perfectly balanced especially when the organization is rewarding different people working in one team. The advantages of total reward approach are substantial, but developing and putting it into practice may be a difficult task, by the use of relational and transactional rewards the employment relationships created by total rewards approach can be maximised. The total reward approach creates a strong communication about the organisation and its values by satisfying the employees and engaging them in their own designed reward package. At its best, it builds relationship capital.

Assembly :: Essays Papers

Assembly When programming in assembly language, we have to specify operations in a much greater level of detail than we would have to do in a high level language. Furthermore, we get relatively little help from the assembler in finding errors. Assemblers can only check the syntax of each line, and check that every symbol or label used is defined somewhere. We are much less constrained by the structure of the assembly language than we are by the structure of a high level language. This lack of constraint makes the job much harder, not easier. It is much easier to write an incorrect program in assembly language that in C++ or Pascal. It is much more likely that mistakes, will not be found by the assembler, so that we get runtime errors, which are harder to find, rather than compile time errors which are easier to find. For these reasons, we need to be even more careful when programming in assembly language than we are when programming in a high level language. We need to apply all of t he skills we have learned in relation to high level language programming to assembly language programming. Planning our work carefully is equally important, building a design package, by following appropriate style conventions when writing the program, and by providing good documentation with appropriate commenting of the program text. After building the design, it is wise to write a high level language program, to help check out the program logic and to serve as a model for the assembly language program. The high level language program can then be translated little by little into assembly language, perhaps a procedure at a time, and can be used to document the logic of the assembly language program. Clearly, we should use a compiler to translate a high level language program into machine code if we have a compiler at hand. There are circumstances, however; when it is necessary to do the translation on our own. It is nevertheless wise to write out the high level language program, even if you cannot compile it for the machine in question. It is not necessary or desirable for the programming of embedded microprocessors to be done in assembly language. Indeed, assembly language should be regarded as a last resort, to be used when compilers are not available, or in very special circumstances. Assembly :: Essays Papers Assembly When programming in assembly language, we have to specify operations in a much greater level of detail than we would have to do in a high level language. Furthermore, we get relatively little help from the assembler in finding errors. Assemblers can only check the syntax of each line, and check that every symbol or label used is defined somewhere. We are much less constrained by the structure of the assembly language than we are by the structure of a high level language. This lack of constraint makes the job much harder, not easier. It is much easier to write an incorrect program in assembly language that in C++ or Pascal. It is much more likely that mistakes, will not be found by the assembler, so that we get runtime errors, which are harder to find, rather than compile time errors which are easier to find. For these reasons, we need to be even more careful when programming in assembly language than we are when programming in a high level language. We need to apply all of t he skills we have learned in relation to high level language programming to assembly language programming. Planning our work carefully is equally important, building a design package, by following appropriate style conventions when writing the program, and by providing good documentation with appropriate commenting of the program text. After building the design, it is wise to write a high level language program, to help check out the program logic and to serve as a model for the assembly language program. The high level language program can then be translated little by little into assembly language, perhaps a procedure at a time, and can be used to document the logic of the assembly language program. Clearly, we should use a compiler to translate a high level language program into machine code if we have a compiler at hand. There are circumstances, however; when it is necessary to do the translation on our own. It is nevertheless wise to write out the high level language program, even if you cannot compile it for the machine in question. It is not necessary or desirable for the programming of embedded microprocessors to be done in assembly language. Indeed, assembly language should be regarded as a last resort, to be used when compilers are not available, or in very special circumstances.

Ambition in Your Life Essay

Ambition a passion that never fails you and will never let you fail it, and this is why it will ultimately cause the downfall of the individual. In the novel Frankenstein and in the Play Macbeth, ambition is the main theme in these two pieces. Both Victor and Macbeth had great dreams of accomplishing certain things that defy a higher order. Ambition drove both of them to strive for what they want and never give up on their dreams. Ambition without doubt help or even single handling brought Macbeth and Victor to their dreams. Ambition is the best quality that a person can have, it allowed Victor and Macbeth to achieve what they always wanted. Whatever can bring you to the top, also has the power to make you fall harder then you fell before, being overly ambitious can also destroy a person and people that surrounds this individual. Victor and Macbeth succeeded in accomplishing their deepest desire but this does not mean they have succeeded in achieving happiness. Everyone dreams about achieving goals and dreams in life that is nearly impossible to grasp due to certain circumstances. Why do some individuals still try in chasing their dreams even though they know that the chances of succeeding are very slim? In the novel Frankenstein and the play Macbeth, Victor and Macbeth had dreams of achieving goals that defy a high order which promises server consequences. Victor and Macbeth are examples of the individual that were driven by ambition, this ambition was so strong and relentless that it actually allowed both Victor and Macbeth achieved their impossible dreams. In Victor’s case he succeeded in creating life and Macbeth succeeded in becoming king and this was all due to being ambitious and determined. Yes Victor and Macbeth did achieved what they wanted but both paid great prices in doing so. Was it worth it? Ambition is the best quality anyone can have, until we crossed the line of chasing a dream and just being obsessed. No one is born with the ambition that makes you obsessed with your goals and dreams in life. Certain incidents must occur to push this person to let ambition make you become obsessed with the goals and dreams in life. Victor and Macbeth both experience this incident that allow their ambitious minds to take over. Victor experienced the lost of a love one, which was his mother. This shock was too great for Victor to handle, this caused victor to hate the fact of death and suffering in life. The chance and opportunity of being able to bring his mother back, and to end all suffering was to captivating. He had the knowledge and power to do so. This caused his ambitious mind to grow and start to take over. The same line of events occurred to Macbeth as well. Macbeth had no intention in betraying his king and taking the throne. Until the three witches implanted the seed of betrayal in Macbeth, he started to think of the opportunities that being the king would bring to him. Betrayal thoughts started to occur in his mind. Macbeth was never sure of what to do until he talked to his lovely wife, she convinced him in taking this opportunity in becoming king. Macbeth kept his ambitious mind under control until the actual first deed of betrayal was committed which was the killing of Duncan, the current king of Scotland. After this incident, ambition took over Macbeth and caused in to do everything in his power to secure his throne. A determined and overly ambitious mind is a blind one. You may spend your whole life striving for a dream or goal that you have. You work so hard in getting what you think you really want, but when you actually achieved and accomplished you goal or dream. You realized that you’re not happy and lost certain things that are so much more important to you then your so called dream or goal. Macbeth and Victor both experienced this in their lives. Victor tried to create life and he succeeded in doing so, but in the course of creating â€Å"The monster† he abandoned what was really important to him, which is his family, his friends, most importantly his life. His creation actually destroyed everything that Victor loved and cared for. The monster should not be blamed because victor crossed the line of trying to better human kind and playing God. He created this hideous and ugly monster that no one can possibly love and abandoned it and left it to die. The actions of victor can also justify the actions of the monster. If victor actually took the time in thinking of what he was doing, he would’ve realized the mistake he was making. He made another mistake right after making the first one. He gave this monster life and limitless power and intelligent, obviously this monster can survive and cause great harm to him and his love ones. If he actually stayed with the monster and taught him how to live and act towards other beings, things would’ve of turned out totally different. Macbeth experienced the same exact lines of events and feelings that victor did in his life. If Macbeth thought of the acts that he was committing, he would’ve of realized that the only thing he is accomplishing in killing the king, is damning himself, his only loved ones. It is obvious that if he committed this act of betrayal and defiance of a higher order, only bad can occur from this. He didn’t realize this right after this act just like victor. He continued to do wrong because of his ambitious mind, which Victor also experienced. He continued acting on his relentless ambition to secure his throne and his undying passion to seek happiness which at the time was being king for him. Which was completely wrong. Knowledge is power and power can corrupt any human being. Victor and Macbeth had the opportunity to achieve their dreams and goals. This thought corrupted both their minds. As both Victor and Macbeth succeeded in achieving their dreams, they experienced different feelings. When Victor was successful in creating life, it totally scared him that he actually create life and it caused him to flee. This ultimately caused the downfall and death of Victor. In Macbeth’s case when he became king, it made him a more determined and stronger person. It made him paranoid and trusted no one, which caused him to make more mistakes, such as killing any one that stood a threat. Victor and Macbeth both were not happy even though they achieved their dream. This is because they acted on impulse which caused them to do whatever it takes to succeed, which caused them to make mistakes that they regretted towards the end of their lives. All of this and every mistake that both Victor and Macbeth made were because they let their ambitious mind blind them of their senses and conscious of what is really important to them and what truly makes them happy. Chasing a dream is good, until the mind is obsessed and is poisoned with the ambition that will change you to a whole new person. You can also order a custom term paper, research paper, thesis, dissertation or essay on ambition from our professional custom essay writing service which provides students with high-quality custom written papers at an affordable cost.

BIG Unsolved Mystery

He swiftly nodded his head as he began to sis his nearly 67 frame off the chair and started towards the bar. (Youth: Famous Crime Scene) Tonight is the Vibe Magazine party also hosted by Quest Records and Tannery gin for the celebration of Friday nights 1 lath annual Soul Train Music Awards. The star studded party consists of celebrities such as Dad Brat, Heavy D, Busts Rhymes, Biggie Smalls of course, and others. We decided we want to have a good time and forget about the east coast west coast drama.I was up for it and excited because I always liked to dance, ever since I got my start as a back up dancer In USIA videos, that's why when I'm In the club I can't stop to party. (concentrically. Com) At a glance I see Eugene walking towards me, looking polished dressed in black crisp slacks with a white button up shirt and black dress shoes, with a couple of bottles in his hand and the waiter staff in tow. The waiter looked of Mexican descent as he looked at me and rested the bottles dow n on the table. He began to ask if we needed anything else but I cut him off by shaking my head and he immediately walked away. Notorious) â€Å"Man Puff you really crazy son! You ternary have me out of it tonight! Biggie yelled to me across the table as the bottles began to flow in. (Notorious) The â€Å"Puff' he is referring to is l, also known as Sean â€Å"Puffy' Combs, best friend of Biggie as well as head of his label, Bad Boy Entertainment. Although It may look like It, everything wasn't lavish from the start we worked hard for this. I was born in Harlem, New York November 4, 1969. My mother raised me as my father was murdered In 1974. I attended Harvard university majoring in business administration.I ran an airport shuttle service and produced weekly dance parties while in school. (phonographic) After doing back up dance I Egan to intern at Uptown Records with the recommendation from Heavy D, and gradually became a talent director rising to the level of vice president su ccessful in producing several key artists for Uptown but left in the early sass's. In 1993 1 decided to start my own production company, Bad Boy Entertainment, where I worked with many artists in the industry among big names and unknown names. The Notorious B. I. G was my greatest success in the business.From the start I knew Bad Boy was going to be a great success and it was. Within the first four years of starting It up, the sales ranged from $100 million to $200 million. Answers. Com) â€Å"Well we out here might as well celebrate! † I yelled back as I glanced at my wrist rocking my gold, diamond encrusted Role I had on that night thinking back to all the everyone surrounding me. Looking around the museum from our table on the dance floor, the place looked like a zoo as if a flock of people Just ran in and started to party as it filled up rather quickly.The star-studded event brought many well-known people from the industry along with women known as â€Å"groupies† trying to have a good time. Men were dressed accordingly to the event, some trying to play it down in just slacks and a button down top while others went all out dressed in designer suits. Some came Just to state a fashion statement as others Just came to have a good time. Now the women in attendance at the party were looking gorgeous and also stunning. It was a bit of a surprise to have Biggie and I with the crew out here due to the east coast and west coast drama going on. Sesquicentennials. Com) It's mainly begun from a misunderstanding between Biggie Outpace, as well as with myself and Sage Knight. Outpace, also a famous recording artist, was on his way to meet up with Biggie nee night at a studio located in New York City but was attacked and shot several times in the lobby upon meeting up with him. Outpace thought the worst and concluded on nothing other than blaming Biggie for â€Å"setting him up† and decided to let his thoughts be expressed through his music and alleg edly claiming to have sexual relations with his wife. (billboard. Mom) This occurred about two years before Tuba's murder in Lass Vegas. It's a little bit of a blur of why Sage Knight started drama but his nephew, cousin or friend was shot in Atlanta, Georgia and he blamed e for the situation which really started the west coast and east coast drama. Accepting an award at The Source Awards, which Bad Boy was also in attendance, Sage insulted me in his speech saying: â€Å"Any artist out there want to be a artist and want stay a star, wont have to worry about the Executive Producer trying to be all in the videos all on the record, dancing, come to Death Row. (Biggie & Outpace) These two incidents brought many rivalries and brought upon the two biggest tragic nights in Hip Hop history. The party began to get overcrowded as it was still bumping; the fire marshals were soon being called. Everyone's sweaty bodies dancing with the museum full of smoke, by around 12:35 the fire marshals ca me and shut the party down. The crowd began to pour out of the party as cars were being brought through the garage. We made our way out to the garage not too long after to wait for our drivers to bring our vans to us.I entered the car in the front with Eugene as Biggie, Ill' Cease from Junior Mafia, and Baggie's bodyguard Damn entered the GEM suburban behind. In Biggies suburban Ill' Cease let down the window and stuck his head out as the women walking down Wilshire Boulevard half naked in skimpy dresses and high heels. As we approached the intersection of Wilshire and Fairfax the light began to change as my car made the left turn, the light stopped Biggies. I began to hear gunshots and with human reaction everyone in my car ducked down quickly.Then someone screams, â€Å"They shot at Biggies car! † Immediately I Jumped out of the vehicle and ran to Biggies car to see that the shooter shot at the passenger door where he was seated. (Youth: Diodes first interview after Baggie' s Death) It all happened so fast no one had a chance to do anything or get a real good look at whom the shooter was and only that it was a black impala. I noticed about 6 gun shots were pierced through the other in the drivers seat. All four car doors were open as everyone scattered to see the condition Biggie was in.His breathing was faint as he was slouched over, but I still tried to get something out of him as we rushed to the closest hospital, Cedars- Sinai Medical Center, which was about a five-minute drive. (Youth: Famous Crime Scene) The Notorious B. I. G, former stage name Biggie Smalls, full name Christopher Wallace grew up in Brooklyn Bedford Stuyvesant neighborhood and was born on May 21, 1972. At a young age Biggie showed he was interested in music by reforming with local groups like the Old Gold Brothers and the Techniques.Biggie was a good student but was influenced by the streets and decided to drop out of high school at the age of 17. He became attracted to the money and flashy lifestyle of the local drug dealers and decided to sell crack for a living. His first time ending up in jail was during a trip to North Carolina, where he spent nine months in Jail then made a couple of demo records on his friend's four-track. Mister Ace, a DC working with Big Daddy Kane got a hold of the mixture and gave it to The Source magazine which got Biggie featured on their popular feature, unsigned artists.With his feature in The Source I became aware of him and his talent and decided to sign him immediately. Biggie Just had a daughter so he became skeptical about stopping his hustle with drugs, as he wasn't making money any other way. When I found out he was still selling drugs I gave him an ultimatum, he either chooses to keep selling them or he puts one hundred percent into his music and trust that the money will come with hard work, luckily he was smart and chose the music. Not too long after Uptown Records dropped me, which made me think and come to the sta rt of Bad Boy, with Biggie right behind as well as artist Craig Mack.Biggie Smalls decided to change his stage name to the Notorious B. I. G. Right before recording a remix in 1993 of Mary J. Bilge's single â€Å"Real Love†. On the sound track to the film, Who's The Man? , Biggie did his first solo record â€Å"Party and Bullwhip† after doing several guest appearances. After getting his name out Biggie released his debut album, Ready to Die, in September 1994. The top singles on the album â€Å"Juicy' went gold as the next single â€Å"Big Poppa†, achieved platinum sales and got top ten on the pop and R&B charts. (Billboard. Mom) In the midst of all of these accomplishments, Biggie found love in label mate Faith Evans at a photo shoot and within two weeks they got married in Rockland County, NY. Although he was â€Å"happily married† Biggie wasn't ready for marriage as he had affairs with other woman and one a little more public with rapper Ill' Kim. Wit h the drama between Outpace and Biggie, rumors began to spread that Outpace may be the father of their unborn child although Faith denies any relations with him. Due to all he infidelities Faith and Biggie decided to separate in 1996 and remain friends. People Magazine) After getting married Biggie helped the careers of Junior M. A. F. I. A , with childhood friends and ended in 1995 as the biggest solo male act on both the pop and R&B charts as well as the top selling rap artist. Also he's gotten in trouble with the law, him and his entourage was accused by a concert promoter of assaulting him after fees weren't paid for a concert cancellation. Then at a later time Biggie attacked two people harassing him for an autograph with a baseball bat and pled lilts.During the recordings of his second album in 1996 he became injured during rushed to the hospital we ran red light after red light going 80 miles trying to save him. As I was continuing to try and talk to him I wasn't getting any feedback and began to panic. We approached the hospital in a hurry. Jumping out of the suburban we rushed to get him out as the emergency doors to the hospital busted open with two men carrying the stretcher. It took about 6 or 7 people to lift Biggie out of the car; we looked and noticed that although several bullets hit him he wasn't bleeding.The actors immediately rushed him into surgery to try and remove the bullets. The waiting room was filled with complete silence and tension as we waited for the results. The white walls of the waiting room seemed as if they were caving in when the doctor walked out and announced they tried their best to save him at 1 Sam. With the unbelievable news everyone in the room looked as if they saw a ghost as they realized someone would have to tell Biggies mother that he passed. The small cellophane was being passed around the room, as we all couldn't bear to call Ms. Wallace with this horrifying news.D-Rock found it in him to call Ms. Wallace with the news. As he got on the phone tears began to from his eyes having her wonder why he would be on the phone crying to her. He began to tell her the news that Biggie passed and she immediately dropped the phone hysterically crying. (Youth: Famous Crime Scene: Biggie Smalls) Three weeks after Biggies murder the scheduled release of his second album, titled Life After Death, went number one on the charts and sold nearly 700,000 copies within the first week of release. He was the first artist to gain two posthumous number one hits.