Free Essays on Ecommerce Companies And Stock

ecommerce companies and stock valuations eCommerce Companies and Stock Valuations 1. Introduction A hot topic in today’s business culture is eCommerce. Experts argue about whether eCommerce will change business, whether or not it is a fad, and what viable strategies there are in a business world that is changing at the speed of idea generation. One thing that nobody argues about is the fact that eCommerce oriented companies have stock prices and market capitalizations that are enormous. Based on losses rather than earnings, some of these stock prices are inexplicable. This paper is a thought experiment that attempts to gather and disseminate data regarding these stock prices. Additionally, the paper will attempt to propose solutions and reasons for the current market trends relative to eCommerce companies. 2. Discussion of the eCommerce business models When discussing eCommerce, it is good to have a frame of reference. As a result, it is interesting to review the common models associated with the field of study. Gene rally, there are two widely recognized business models regarding eCommerce. These models include the B2B (Business to Business) model and the B2C (Business to Consumer) model. The fundamental question regarding these models is: is the specific model in question a revolutionary way of doing business, and hence a new business model; or is the specific model in question a facilitation of a mature business model. Depending on which model you are discussing you may get different answers. The B2B model is much more common. B2B eCommerce is roughly five times more prevalent than B2C eCommerce . Following is a discussion of the models, and answers to the above question. 2.1 B2B (Business to Business) To reiterate, it is important to decide whether or not B2B is a fundamentally new business model, or a facilitation of existing business models. It is easy to answer this question when one looks at history. The fundamentals of B2B... Free Essays on Ecommerce Companies And Stock Free Essays on Ecommerce Companies And Stock ecommerce companies and stock valuations eCommerce Companies and Stock Valuations 1. Introduction A hot topic in today’s business culture is eCommerce. Experts argue about whether eCommerce will change business, whether or not it is a fad, and what viable strategies there are in a business world that is changing at the speed of idea generation. One thing that nobody argues about is the fact that eCommerce oriented companies have stock prices and market capitalizations that are enormous. Based on losses rather than earnings, some of these stock prices are inexplicable. This paper is a thought experiment that attempts to gather and disseminate data regarding these stock prices. Additionally, the paper will attempt to propose solutions and reasons for the current market trends relative to eCommerce companies. 2. Discussion of the eCommerce business models When discussing eCommerce, it is good to have a frame of reference. As a result, it is interesting to review the common models associated with the field of study. Gene rally, there are two widely recognized business models regarding eCommerce. These models include the B2B (Business to Business) model and the B2C (Business to Consumer) model. The fundamental question regarding these models is: is the specific model in question a revolutionary way of doing business, and hence a new business model; or is the specific model in question a facilitation of a mature business model. Depending on which model you are discussing you may get different answers. The B2B model is much more common. B2B eCommerce is roughly five times more prevalent than B2C eCommerce . Following is a discussion of the models, and answers to the above question. 2.1 B2B (Business to Business) To reiterate, it is important to decide whether or not B2B is a fundamentally new business model, or a facilitation of existing business models. It is easy to answer this question when one looks at history. The fundamentals of B2B...

Faze vs. Phase

Faze vs. Phase Faze vs. Phase Faze vs. Phase By Maeve Maddox The verb faze, to disturb, is often misspelled as phase. Here are some recent examples of the error, with corrections: INCORRECT: She did not appear phased by recent reports that skinny jeans had cut off one womans circulation. - New York Times. CORRECT : She did not appear fazed by recent reports that skinny jeans had cut off one womans circulation. INCORRECT: Im focused on the good things in life. Im blessed and not forgetting it. Im giving back every day for it. Cant phase me. - Justin Bieber tweet. CORRECT : Im focused on the good things in life. Im blessed and not forgetting it. Im giving back every day for it. Cant faze me. INCORRECT: As a coach, hes a warrior. There is nothing that can phase him. - Princeton Tiger site. CORRECT : As a coach, hes a warrior. There is nothing that can faze him. INCORRECT: Easy going: Rangers fan Gary Geddes has been left unphased by the accident he had on his way home from a match. - Daily Mail. CORRECT : Easy going: Rangers fan Gary Geddes has been left unfazed by the accident he had on his way home from a match. INCORRECT: Humphrey, a 6 ´7, 275-pound Ugandan colleague sits to my left, unphased by the sun pouring down on him.- International Council of Sport Science and Physical Education site. CORRECT : Humphrey, a 6 ´7, 275-pound Ugandan colleague sits to my left, unfazed by the sun pouring down on him. INCORRECT: youve got an SUV that will be  left unphased  by Mother Nature. - Ford Explorer advertisement. CORRECT : youve got an SUV that will be  left unfazed by Mother Nature. The verb faze originated as US slang. The earliest citation is from 1830: They were too well up to these things to be fazed by a little cold lead. The word may be a variant of Kentish dialect feeze, to fright, discomfit. The verb phase, on the other hand, means, to carry out by phases or to introduce in stages. Here are examples: Starting later this month, Apple is introducing changes to its bagging policy, phasing out plastic bags in favor of a more environmentally friendly paper option.   The IRS announced plans to phase in the requirements of the Foreign Account Tax Compliance Act. Disney May Be Phasing out Slave Leia Merchandise NOTE: The words phased and unphased occur in the context of gene study: Phased data are ordered along one chromosome and so from these data you know the haplotype. Unphased data are simply the genotypes without regard to which one of the pair of chromosomes holds that allele. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Regarding Re:Top 11 Writing Apps for iOS (iPhone and iPad)Running Errands and Doing Chores

Absenteeism from School Essay Example | Topics and Well Written Essays - 1250 words

Absenteeism from School - Essay Example Thus, an individual's absenteeism is determined both by the information that he derives from the situation and by the set or expectation in terms of which he views the situation. The desirability of a situation is estimated in reference to internalized scales and norms of value which are determined by past experience (Burgess, 2003). That which conforms to these norms tends to be most readily perceived, and that which departs from the norms tends to be rejected. Since the absenteeism tends not only to confirm desirability estimates but also to strengthen other related expectations that are highly valued, the individual develops systems of more or less highly interrelated value expectations relative to his family, school, community, church, political party, nation, work group, and so on. These different systems may be mutually reinforcing or they may be in conflict with each other. Young people frequently experience conflict between the values acquired from their parents and those acq uired from their age peers. They may also perceive conflict between the values acquired at church and those acquired from their science teachers. Because of their high degree of independence of validating outcomes, they come to serve as stable reference points in terms of which experienced outcomes are evaluated as satisfying or unsatisfying. They also serve as comparing criteria and, as such, enable the individual to evaluate the values of other persons, groups, and subgroups. The student affected by absenteeism is one who makes evaluations in terms of his value systems without reference to the objective validity of his judgments (Byman and Burgess 2001). The value of the proposed research will be justified by increased number of drop outs from schools and low scores showed by many low class students in working areas. The concern has been validity: the truth value of research outcomes is stronger when both the data and the design are valid. Legitimating means that the research methods are consistent with the philosophical underpinnings of the question. For instance, the positivist assumes an objective reality; the postmodernist assumes no objective reality and no objective, truth. While a perfectly accurate portrayal of our notions of validity across the continuum is not possible, researchers can outline the major dimensions of thinking (Coffey and Atkinson 2003). Taking into account the nature of research, it is important to note that concerns about validity will include both external and internal validity, on the one hand, and measurement validity, on the other hand. Both these categories of concern are generated by the need to have confidence that our test, data, or design does indeed measure or reflect or produce what researchers intend it to measure, reflect, or produce. Without internal validity, one can only conclude that the approach being used to answer the question of interest is capable of estimating the relationship, and no statement about causation is possible. Even though there are those among the ranks of qualitative researchers who say they are not interested in internal validity, those who wish to infer causal relationships must be concerned with this aspect of their research. In fact, even some who dismiss this concern as being only a quantitative researcher's dilemma will admit to processes like triangulation and theoretical sampling, which are conceptual attempts and techniques to get at internal validity (Reid 1999). Absenteeism level is difficult to measure, so interview methods will help to collect required data and evaluate the level and causes of this problem. The research interview as a strategy to find out from people things

Psychology Essay Example | Topics and Well Written Essays - 1000 words

Psychology - Essay Example Important here to note is that there is no meaning attached to them and no forceful repetition of the same. In case of other the both of them, the stored memory becomes a short term memory that can last with the individual for less than half a minute (Henderson, pp. 115-116, 1999). It is like when a person looks at a word or a picture for a while to recall it after a while. The longest possible recall is of the long-term memory that a person posses which can last from minutes to lifetime. One of the most important aspects of this model is flashbulb memories. Under normal situations, one would move from sensory to short term and from short term to long-term memory, however, there are special circumstances when a sensory memory directly becomes a part of your long-term memory. People who have witnessed the assassination of John F. Kennedy, 9/11 Attacks, flood, fire, murder, robbery or some extra ordinary event in their lives, even if they have witnessed, only a glance of it, they tend to remember it for ages making it a part of their long term memory (Heffernan, pp. 89-90, 2005). For the past few decades, flashbulb memories have been considered as very dynamic and life long memories, however, recent researches have shown that they may not remain with a person for that long, as it was believed previously. Furthermore, during the period of 3-12 months after the events, the memory also starts to rust raising serious questions over its accuracy (Cardwell & Flanagan, pp. 56-57, 2005). Levels of Processing Model and Revising an Exam Craik and Lockhart in 1972 presented their model of memory, which they name as Level of Processing Model. Unlike the Multi Store Model of memory, which argues about eh dual store of memory, this model urges that short term and long-term memory is based on depth or level of processing on the stimuli. Fragile, vulnerable and violate memory traces are in the short-term store, however, memories with durable and lasting elements are placed in th e long-term memory section of the brain. However, important here is to understand that what makes a memory fragile or durable? For example, processing of words based on their pictures and sounds requires shallow and straightforward processing, however, processing of things along which some meaning, logic or rational has been associated, is deeper and thus more durable (Miller, pp. 69-71, 2002). The human brain has complete network of semantic structures and whenever a specific stimuli is recalled, it will tend to have a higher recall value it is line with the existing semantic structures’ of the brain. In this case, the processing of that stimuli or memory would be deep, since many different portions of the semantic structure of the brain would come into action before a perfect meaning for the stimuli comes onto the scene. As mentioned that since it is deep processing, therefore, this stimuli or memory would become a part of this long-term memory section of the brain (Weiten, pp. 6-8, 2008). Without any doubts, the level of processing model offers great insights regarding how to revise for an exam. The basic idea to remember is that in some way or the other, the key to recalling things is associating other things

Discrimination Based on Sexual Orientation Presentation Essay Example for Free

Discrimination Based on Sexual Orientation Presentation Essay Discrimination is prejudice toward members of minority or subordinate groups without considering the effects of prejudice and discrimination, discrimination often affects minority groups on the basis of age, race, religion, sex, sexual orientation, etc. If a person or group of people are treated unfairly in areas of public life such as employment, recruitment, customer service and advertising on the basis of their sexual orientation then this is unlawful discrimination. Discriminators don’t always consider the effect of prejudice and discrimination. * Sexual discrimination is also known as ‘homophobia’, this means it  covers a wide range of different viewpoints and attitudes Towards lesbian, gay, bisexual and transgender people. * Homophobia is generally defined as hostility towards and or fears of gay people, however it can also refer to social ideologies which stigmatise homosexuality. This type of Discrimination begins with Negative feelings or attitudes towards non-heterosexual or (non straight) behaviour, identity, relationships and community, this can lead to homophobic behaviour and attitudes. * This is the root of the discrimination experienced by many lesbian, gay, bisexual and transgender or (LGBT) people for short. * Homophobia manifests itself in different forms, for example homophobic jokes, physical and verbal attacks, discrimination in the workplace and negative press coverage. Discrimination against anyone is wrong this chart shows how serious this form of bulling is and how deadly the consequences can be : * Although in many societies gay men and lesbians are more accepted now than they were in the past, homophobia continues to be prominent around the world and in different cultures it is i llegal to be gay, bisexual and transgender. * Heterosexist and homophobia are the result of ignorance about sexual orientation and gender identity issues. Educating society about these issues can help combat fear and discrimination against gay, lesbian, bisexual, and transgender people * Lgbt people are more likely to experience depression and rejection by friends and/or family, acceptance and understanding can even be a matter of life and death, since the risk of suicide in lgbt adolescents is two to three times greater than in their straight counterparts Statistics show thatgt; This shows how discrimination can affect people’s mental health. Direct discrimination Direct discrimination is to directly treat a person or group of people differently because of their sexual orientation and it is against the law in the UK. Direct discrimination occurs when a person treats you less favourably than he or she treats or would treat other persons and it’s based on the grounds of your sexual orientation. * One example of this in employment is where a person is dismissed on the grounds of his or her sexuality. In a non-employment sit uation, this would include situations like refusing to allow a lesbian or gay man to stay in holiday accommodation. Bourn and Whitmore define direct discrimination as: â€Å"Discrimination which entails treatment of a person on one of the aforementioned grounds (for example, gender), which has an adverse impact on him or her by comparison with the treatment afforded to persons not of the group in question†. * Because of the Sexual Orientation Regulations Act 2003, there have been a number of employment tribunal decisions relating to discrimination and harassment of lesbian and gay men. Most people involved used overt homophobic language, and homophobic treatment over a period of time. However there is no requirement for discrimination to be overt or even conscious so even if someone isn’t aware that they are using derogatory terms they are still breaching this act. Indirect Discrimination * Indirect discrimination occurs when an employer or service provider imposes a specific criterion, provision or practices which may apply equally to people of any sexual orientation and does in fact place people of the same sexual orientation as you at a particular disadvantage. * To rely on these regulations you must have personally suffered that disadvantage. As an employer or service provider may be able to argue that the disadvantage was justified, but only if it is a proportionate means of achieving a legitimate end. * One example of potential indirect discrimination would be the provision of benefits referring to marital status since same sex couples can not marry they can however have a civil partnership. It is now no longer lawful to provide such benefits to married persons without providing equal access to such benefits for civil partners. Victimisation can occur if a claim of discrimination has been made. * Victimisation happens when a person treats you less favourably than he or she treats, or would treat, someone else in those particular circumstances because you have done any of the following: * Brought legal actions against the discriminator or any other person under the regulations. * If you have given evidence or information in connection with legal proceedings brought by any person against the discriminator or any other person under the regulations. otherwise done anything under or by reference to the regulations in relation to the discriminator or any other person; or * Alleged that the discriminator or any other person has committed an act which would amount to a violation of the regulations. * Victimisation also occurs where you are treated less favourably because the discriminator knows or suspects that you intend to do any of those things this is known as intimidation. * Allegations of discrimination must be made in good faith so to be protected by the victimisation provisions of the regulations. The extent of individual homosexual discrimination * Individual discrimination is discrimination fuelled by certain attitudes about a minority group, causing the individual to target that group, seeing them as lazy, unproductive, harmful, or unwanted in the society because of their sexuality and background. * Individual homosexual discrimination is discrimination against one person. * For example if a male patient was to refuse medical treatment from a male gay doctor that would be individual homosexual discrimination. One case of individual discrimination I found was: Lesbian police officer wins sex discrimination case against her senior Lesbian police officer court win A lesbian police officer who suffered relentless homophobic abuse at the hands of her sergeant has won her sex discrimination claim. PC Tracey West was regularly taunted by Sergeant Michael Service who claimed gay officers were p**fs and freaks. Sgt Service also made a jibe that her sexuality was an illness and spoke about her civil partnership, asking who would wear the trousers in the relationship. PC West was so traumatised by her six-month ordeal she resigned from Dumfries and Galloway Constabulary then emigrated to Australia. The 42 year-old sued the force and Sgt Service for discrimination on the grounds of sexual orientation. She has now won her case after an employment tribunal ruled she was subjected to a relentless series of homophobic conduct. Sgt Service has been ordered to pay PC West ? 7500 while her former employers must pay ? 2500in compensation. A hearing in Glasgow was told the abuse started in early 2007 at the force headquarters in Dumfries. Sgt Service first made a remark to PC West that he would pass paperwork over the dyke to her at the office they shared. PC West later joined the Gay Police Association. Sgt Service claimed members of the group were all p**fs and freaks. He also told her that a fellow representative from another force could not come into their office. Sgt Service claimed he did not want the p**f in the room and that any money for tea and biscuits was not to come out of his budget. Ms West told the hearing: He apologised for making the p**fs comment and said he didnt know that the term was offensive. He then smirked. He knew what it meant and he was laughing. The sergeant also said that when he spoke about a colleague sounding so gay he meant happy. The mother-of-two made an official complaint in August 2007 after more than six months of constant abuse. Sgt Service was forced to resign in April 2008 after 20 years in the force as a result of the proceedings raised against him. He claimed at the hearing that PC West was lying and that she had made up the accusations to help fund her move to Australia, where her and her partner remain in the police. In a written judgment, employment judge Raymond Williamson said: The claimant was subjected to a relentless series of homophobic conduct by Sergeant Service for more than six months and that she suffered significant distress and hurt feelings. The behaviour contributed to the claimant deciding to emigrate to Australia and remove herself as far away as possible from the unhappy circumstances of life in Dumfriesshire. Institutional discrimination Institutional discrimination is characterized by societal-level conditions that limit the opportunities and access to resources by socially-disadvantaged groups. Institutional discrimination occurs when the culture, policies, systems and procedures in an organisation inherently discriminate against a group or groups of people. This happens because the systems and processes were designed without taking into account the diverse needs of groups within the community in relation to e. g. their sexual orientation. One case of this institutional discrimination I found was: UK Catholic adoption agency loses battle to stop same sex couples adopting. The UK adoption agency Catholic Care has lost its five-year fight to reserve its services for heterosexual couples only, in a landmark court ruling, reports the  Catholic Herald. The adoption agency based in Leeds, had taken its case to the Upper Tribunal in order to win the right to maintain charitable status while being permitted to refuse to place children with same-sex couples, in accordance with the charity’s Catholic ethos. However, they were defeated today as the Charity Commission argued that the charity’s stance is â€Å"divisive, capricious and arbitrary† and undermined the dignity of homosexual couples whose parenting abilities are â€Å"beyond question†. The tribunal concluded that Catholic Care had failed to come up with â€Å"weighty and convincing reasons† as to why the agency should be allowed to discriminate against gay couples who were trying to access their services. Emma Dixon, who was representing the Charity Commission, told tribunal judge, Mr Justic Sales, that Catholic Care’s desired arrangement would iolate Article 14 of the European Convention on Human Rights, which outlaws discrimination on the grounds of sexual orientation and other characteristics. She said: â€Å"A requirement to operate within the tenets of the Church cannot constitute Article 14 justification. â€Å"To do so would be to offer protection to the substance of the Church’ s belief that homosexuality is sinful. FULL STORY  UK Catholic Care loses its five-year battle  (Catholic Herald)

Aspergers Syndrome Essay -- Disease/Disorders

Hans Asperger, a pediatrician from Austria, began to study a group of children at his clinic in 1944. He noticed that the young boys he was studying were clumsy, lacked social skills, and did not understand nonverbal communication. Asperger’s syndrome (AS), named after Doctor Hans Asperger, is a developmental disorder. Research by Woodbury-Smith and Volkmar (2009), claim that AS was originally thought of as a less severe form of Autism, in which the individual has higher linguistic ability but still lacks social skills. Many researches now consider AS an Autism Spectrum Disorder (ASD). However, it is disputed amongst researchers as to whether it is explicit from High Functioning Autism (HFA). Many characteristics of AS and HFA are overlapped, making it difficult to distinguish between one and the other (Woodbury-Smith and Volkmar, 20089, p. 2). In this paper, Asperger’s syndrome, as depicted in the film, â€Å"Adam†, will be evaluated. Asperger’s syndrome is defined as an ever-present neurodevelopmental disorder, in which social communication is affected and discernment and attentiveness may be bounded (Woodbury-Smith and Volkmar, 2009, p. 2). According to Baron-Cohen, Wheelwright, Robinson, & Woodbury-Smith (2005), Asperger’s syndrome can be characterized by various behavioral and social symptoms: lacking the ability to understand social cues; preoccupation with one or few interests; disliking change in routines; repetitive behavior; failure to understand emotional tones in speech; and a seeming lack of empathy. The title character in the film â€Å"Adam†, Adam Raki, is a 29-year-old man who has AS. At the beginning of the film, Adam is left alone for the first time after the death of his father. When Adam meets his new upstairs neig... ...Cited Baron-Cohen, S., Wheelwright, S., Robinson, J., & Woodbury-Smith, M. (2005). The Adult Asperger Assessment (AAA): A Diagnostic Method. Journal Of Autism & Developmental Disorders, 35(6), 807-819. Hurlbutt, K., & Chalmers, L. (2004). Employment and Adults with Asperger Syndrome. Focus On Autism & Other Developmental Disabilities, 19(4), 215-222. O'Connor, K. (2007). Brief Report: Impaired Identification of Discrepancies Between Expressive Faces and Voices in Adults with Asperger’s Syndrome. Journal Of Autism & Developmental Disorders, 37(10), 2008-2013. Rogers, K., Dziobek, I., Hassenstab, J., Wolf, O. T., & Convit, A. (2007). Who Cares? Revisiting Empathy in Asperger Syndrome. Journal Of Autism & Developmental Disorders, 37(4), 709-715. Woodbury-Smith, M. R., & Volkmar, F. R. (2009). Asperger syndrome. European Child & Adolescent Psychiatry,18(1), 2-11.

Retail Merchandising And In Store Operations Fashion Essay

IntroductionMany companies have acknowledged that bettering their shop layout ; they will be able to increase their figure of gross revenues per square pes. Even the architecture of a shop can take to an addition in gross revenues. Within the shop layout selling scheme, there are a figure of different facets to take into consideration such as – architecture, shop atmosphere and location, ocular selling and most significantly the shop layout. Ocular selling can be anything from the shop window show to hive away atmosphere, all of these artifacts are put into action when companies wish to increase their gross revenues per square pes. There are both positive and negative ways in which a alteration to a shop layout can increase the gross revenues per square pes for a company, as because of this legion actions must be considered before a company drastically changes their layout.Executive SummaryThe intent of this study was to research how shop layouts and betterments to a shop can increase the gross revenues per square pes. â€Å"Store layout and ocular selling are two of import factors that add to the peculiarity of a shop. The interior design of the shop plays a more critical role† as show on Indian MBA ( 2008 ) . Besides mentioned on Indian MBA ( 2008 ) â€Å"Space is ever an highly expensive and scarce resource. Retailers try to maximise the return on gross revenues per square foot.† This is the best manner to depict why retail merchants see the inside of their shop as the best manner in which they can increase these gross revenues per square pes. There are assorted types of shop layouts which retail merchants would see to increase their gross revenues per square pes. This study will analyze and research how retail design, shop layout and ocular selling can assist increase gross revenues per square pes, by the usage of research into trade publications every bit good as newspapers and other beginnings. Besides in this study, illustrations of shops that have successfully managed to increase their gross revenues per square pes will be mentioned.FindingssRetail architecture is a critical mechanism in the map of market intermediation. Retail architecture is defined as those market spaces that affect the relationship between supply and demand. Architecture can straight exemplify some shops societal meanings of retail relationships ; its ferociousness every bit good as its heat, and its societal category. For illustration Harrods has a high degree of retail architecture, as it is non merely a tourer attractive force due to its external historical architecture but it besides denotes people ‘s societal category as people who are of a higher societal position or societal category would be most likely to shop at Harrods. Liberty the British section shop has a high degree of grasp for its edifices history, as Creative Director Tamara Salman of vesture trade name Liberty of London adds to her aggregation the shops extraordinary 130 twelvemonth heritage. Liberty shop is able to construct upon their heritage to guarantee that they increase their gross revenues per square pes figure. With being such a strong and historical shop it is difficult for many new and approaching companies to be able to hold such a strong autumn back for increasing gross revenues. However, retail shop layouts are of import determiners of client behavior. UK manner retail merchants are able to garner critical information sing their mark consumers which in bend enable them to make insides which successful attract these groups. In the context of the shop layout, time-poor and extremely nomadic consumers require different infinites than shoppers who at leisure shop at price reductions, and selectively during gross revenues periods at assorted phases in the concern rhythm. Besides, gender differences in shopping can warrant rather specific alterations to manner shop formats and infinite allotment. Shop layouts and the ware offered are matched to the targeted consumers to the extent that clients ‘buy into ‘ branding statements. It is of import that the retail merchant additions a positive reaction to the new layout of its ware within the shop as a negative reaction would so do gross revenues to diminish. To guarantee that a company is utilizing the right type of shop layout, the retail merchant would look into their ain shop layout analysis. Within a shop layout analysis, careful consideration is given to the merchandises being sold and their location ; this can besides be seen as basic psychological science used to lure clients to pass more money normally through impulse purchasing. Retailers can besides increase their fight by closely aiming and carry throughing their clients ‘ demands. Tauber ( 1972 ) hypothesised three grounds for shopping ; personal motivations, societal motivations and impulse purchasing. Making consumer satisfaction involves presenting quality merchandises that meet their demands and is core in extremely competitory environments. The allotment of infinite within any shop can be on the footing of many factors such as historical gross revenues, day-to-day mean gross revenues, net incomes, borders, industry norms and strategic grounds. A shop layout must besides include infinite for indispensable maps such as stock list, client service desks and altering suites. For any retail merchant to hold success in increasing their gross revenues per square pes, the must look at a figure of facets such as their fixtures and adjustments, colorss of the shop inside, lighting, and window shows. Shop insides are designed in a manner which influences consumer behavior which is referred to as Ocular Merchandising. Company ocular merchants control the usage of equipment, shows, colorss, lights, music, atmosphere and floor direction within a shop.Musics:Music can be used to increase gross revenues per square pess, as music sets the tone of the environment within the shop and as peoples tempers change throughout the class of the twenty-four hours it is indispensable to besides hold music which reflects the temper of the clients. Music which is played during the forenoon should be high energy based as clients have tonss of energy and this would intend that a company would hold more people coming in and buying points during the forenoon hours. Music during the afternoon should be more laid-back as peoples energy degrees are diminishing and they are more loath to shop through the shop looking for their wanted points compared to those in the forenoon. Similarly to the forenoon during early eventide hours, clients respond better to somewhat more up-tempo vocals. Retailers should besides take into consideration their mark consumers when make up one's minding on what type of music they should hold playing in their shops.Coloring material:Colour is another factor that can lure clients into shopping at a specific shop, coloring material is immediate, emotional and memorable. Colours conveying out emotions and feelings automatically to clients, therefore it is indispensable to retail merchants to acquire the right coloring material balance for their shop. The coloring material blue is seen as a natural component, but it is besides connected with trust and stableness, hence retail merchant who use blue within their interior design in informing clients that they are trusty and apprehensible every bit good as confident. The coloring material viridity is found to be a successful coloring material when linked to hygiene and beauty, which is the chief coloring material for the company Body Shop. All Body Shop foreparts are green and have some signifier of a green coloring material within their inside. The Body Shop besides consists of natural colorss and forests doing clients experience a sense of freshness, good health, juvenility and the coloring material viridity can besides be linked to money. Colorss within the Purple class can be linked to the emotion or sense of royalty, luxury and religious. Again the shop Liberty nexus purple into their company in the usage of their web site, correspondence every bit good as their company gift bags, this enables their clients to go forth the shop with a sense of luxury which besides makes them more likely to come and buy from Liberty once more.Fixtures and Adjustments:Within any retail shop, the fixtures and adjustments are another cardinal component to increasing gross revenues per square pes. For shelves, oculus degree and somewhat above is the best place to sell garments from, as coloring material of the garment can catch clients eyes doing them halt to look at the point. Displaies should be kept simple, and have a subject to them. It is besides effectual to include the merchandises in usage or as a aggregation which can be paired up e.g. in Primark or Marks and Spencers, many points of dressing a paired together such as shirts are sectioned with pants, skirts and sport jackets as this enables the consumer to see what the point will look like paired with something else, this besides shows that they do non hold far to travel to obtain a matching jacket for a work skirt. Besides in Primark, places are normally opposite the formal or concern wear but situated closely to accoutrements such as pocketbooks and bags ; once more this is done so that the consumer does n't hold really far to go in order to finish the outfit they required. It is besides of import to hold impulse points which are normally located near to the boulder claies so that clients are more likely to buy these along with their inital shopping, this could be anything from socks to lip rubrics.Window show:Bright and colorful window shows can do the company shop window stand out from other rivals, nevertheless the usage of excessively many colorss can do the shop expression inexpensive and put clients off traveling into the shop. The lighting used within a shop forepart should be bright as this makes it more attractive and appealing to go throughing clients. A shop window is an ideal manner of pulling new and bing clients as you can utilize a shop window to construct the company image, showcase new reachings every bit good as merchandises that are in high demand. Window shows should be changed often to maintain mark clients and new clients interested in the company, and to do them halt and buy something. The section shop Selfridges is the most competent shop for their window shows as each window can state a different narrative based on whatever theme possibly inspirational at the clip. As Selfridges window show tells a shop more and more clients are intrigued to cognize what it is approximately and where they can happen the points shown in the window, this is how Selfridges additions an addition in their gross revenues per square pes.Lighting:Proper illuming can increase gross revenues by up to 20 % , hence all retail merchants will profit from utilizing the best bulbs possible when updating their shop layout. In 2010, John Lewis changed their shop lighting as the dim illuming which was antecedently in shop caused consumers to be less likely to pass money as dim lighting can do clients to experience tired. Retailers should do usage of topographic point visible radiations, as these can be used to foreground cardinal countries or even cardinal merchandises which may be committee based, therefore the more sold, the more money the company makes.Decision:As mentioned throughout this study, companies need to selectively make up one's mind which options will be best for them to be able to increase the gross revenues per square pess as the initial reaction of the clients to a new shop layout is the make up one's minding factor as to whether the company will aim more clients or lose clients as a consequence. Companies should pay close attending to the information they already poses about their clients and utilize this to their advantage, they should besides be cognizant of their rivals so that they are able to ever be one measure in front, hiking gross revenues as they go.

Business in China

Would US companies be better suited trying to â€Å"go it alone† in China or to partner with a company that will provide tangible assets and other services for the US-based MNC? What stumbling blocks might exist when partnering with a company in China? After reading the article I believe that a US company will partner up with a company that will provide them with tangible assets and other services. As the fastest-growing major economy in the world, China continues to offer global companies attractive investment and business opportunities.However, doing business in China also means navigating the complexities that arise from China’s unique historical, political, and cultural contexts (Burkitt, 2012). Establishing a company in China can be a trying and tedious task requiring elaborate approval and registration procedures. Despite the challenges, leading US companies are succeeding in China by developing collaborative relationships with Chinese stakeholders and demonstrati ng the agility to continuously adapt their strategies to the country’s dynamic environment. Applying for approvals from various authorities is common in China.Navigating China's complex business and regulatory environment to submit the applications to the right channels is an extremely tedious process that the enlightened businessman would rather leave to a partner in China. These companies are positioning themselves for long-term success by embracing the Chinese proverb qiu tong cun yi, which means â€Å"seeking similarities while respecting differences. † In doing so, they are co-opting China’s long-term interest in stability and prosperity into their business strategies, China investment regulations and compliance issues (Chu, nd).China is doing business more and more the American way, but non-Chinese executives still must work hard at building trust in relationships with their Chinese business partners. Chinese business strategy has changed a lot, and they a dopt western practices (Chau, 2012). Cultural misunderstandings and stereotypes are one of the main causes of business failures, when doing business overseas. You should be able to share your vision and enthusiasm, with a good partner, who can bring expertise in the areas in which you are inexperienced.Having a partner from China with a good reputation and should be someone who understands the legal and financial responsibilities endemic to sharing a business, most importantly, it should be someone who has a good relationship base business culture of China; it might be advantageous to learn about some basics of the Chinese language, culture, history, and geography (Csanad, nd). If done so, your Chinese potential business partners will take you much more seriously, and you will have more chance of being able to get the business with whom you get along and also to keep up with frequent regulatory changes can prove daunting for businesses.There are some barriers in doing business in Ch ina, because we must learn the cultural and religious differences. One con is that most Chinese business activities and deals are made through face to face interactions. To successfully launch a business in China you will need to travel to china and meet with your partners and employers unlike in the US they will do meetings on the phone and via webcam.A pro, which can still be part of barriers, is that having a Chinese company as a partner they can help you with land and buildings, because they know the country and where the best place would be the con to that is that you have to rely on someone else, to do the leg work with you. Another barrier is that the US likes to work direct and have upfront communication while the Chinese are the opposite; they are indirect and try to avoid accountability for making business decisions, the US always like to take accountability and deal with things head on.A barrier that must be overcome is that American’s tend to be overly friendly, p atting each other on the back and saying good job, whereas in China that is not done, patting someone in the back can be construed as aggressive and insulting. I have to say that the barriers can be overcome, but it will take time, it’s just a matter of getting use to the cultural differences. This will take time, but it can be achieved. Business in China Would US companies be better suited trying to â€Å"go it alone† in China or to partner with a company that will provide tangible assets and other services for the US-based MNC? What stumbling blocks might exist when partnering with a company in China? After reading the article I believe that a US company will partner up with a company that will provide them with tangible assets and other services. As the fastest-growing major economy in the world, China continues to offer global companies attractive investment and business opportunities.However, doing business in China also means navigating the complexities that arise from China’s unique historical, political, and cultural contexts (Burkitt, 2012). Establishing a company in China can be a trying and tedious task requiring elaborate approval and registration procedures. Despite the challenges, leading US companies are succeeding in China by developing collaborative relationships with Chinese stakeholders and demonstrati ng the agility to continuously adapt their strategies to the country’s dynamic environment. Applying for approvals from various authorities is common in China.Navigating China's complex business and regulatory environment to submit the applications to the right channels is an extremely tedious process that the enlightened businessman would rather leave to a partner in China. These companies are positioning themselves for long-term success by embracing the Chinese proverb qiu tong cun yi, which means â€Å"seeking similarities while respecting differences. † In doing so, they are co-opting China’s long-term interest in stability and prosperity into their business strategies, China investment regulations and compliance issues (Chu, nd).China is doing business more and more the American way, but non-Chinese executives still must work hard at building trust in relationships with their Chinese business partners. Chinese business strategy has changed a lot, and they a dopt western practices (Chau, 2012). Cultural misunderstandings and stereotypes are one of the main causes of business failures, when doing business overseas. You should be able to share your vision and enthusiasm, with a good partner, who can bring expertise in the areas in which you are inexperienced.Having a partner from China with a good reputation and should be someone who understands the legal and financial responsibilities endemic to sharing a business, most importantly, it should be someone who has a good relationship base business culture of China; it might be advantageous to learn about some basics of the Chinese language, culture, history, and geography (Csanad, nd). If done so, your Chinese potential business partners will take you much more seriously, and you will have more chance of being able to get the business with whom you get along and also to keep up with frequent regulatory changes can prove daunting for businesses.There are some barriers in doing business in Ch ina, because we must learn the cultural and religious differences. One con is that most Chinese business activities and deals are made through face to face interactions. To successfully launch a business in China you will need to travel to china and meet with your partners and employers unlike in the US they will do meetings on the phone and via webcam.A pro, which can still be part of barriers, is that having a Chinese company as a partner they can help you with land and buildings, because they know the country and where the best place would be the con to that is that you have to rely on someone else, to do the leg work with you. Another barrier is that the US likes to work direct and have upfront communication while the Chinese are the opposite; they are indirect and try to avoid accountability for making business decisions, the US always like to take accountability and deal with things head on.A barrier that must be overcome is that American’s tend to be overly friendly, p atting each other on the back and saying good job, whereas in China that is not done, patting someone in the back can be construed as aggressive and insulting. I have to say that the barriers can be overcome, but it will take time, it’s just a matter of getting use to the cultural differences. This will take time, but it can be achieved.

Biography of Leonardo Da Vinci, Genius Painter, Scientist, Naturalist

Biography of Leonardo Da Vinci, Genius Painter, Scientist, Naturalist Leonardo Da Vinci (April 15, 1452–  May 2, 1519) was artist, humanist, scientist, philosopher, inventor, and naturalist during the Italian Renaissance. His genius, says his biographer Walter Isaacson, was the ability to marry observation with imagination, to apply that imagination to intellect and its universal nature. Fast Facts: Leonardo da Vinci Known For: Renaissance-era painter, inventor, naturalist, philosopher, writer.  Born: April 15, 1452, Vinci in Tuscany, Italy.Parents: Piero da Vinci and Caterina Lippi.Died:  May 2, 1519, in Cloux, France.Education: Formal training limited to abacus school in commercial math, apprenticeship at the workshop of Andrea del Verrocchio; otherwise self taught.Spouse(s): None.Children: None.   Early Life Leonardo Da Vinci was born in the village of Vinci in Tuscany, Italy, on April 15, 1452, the only child of Piero da Vinci, a notary and eventually Chancellor of Florence, and Caterina Lippi, an unmarried peasant girl. He is properly known as Leonardo rather than da Vinci, although that is common form of his name today. Da Vinci means from Vinci and most people of the day who required a last name were given it based on their place of residence. Leonardo was illegitimate, which, according to biographer Isaacson, may well have assisted his skill and education. He was not required to go to formal school, and he passed his youth in experimentation and exploration, keeping careful notes in a series of journals which have survived. Piero was a well-to-do man, descended from at least two generations of important notaries, and he settled in the town of Florence, marrying Albierra, the daughter of another notary, within eight months of Leonardos birth. Leonardo was raised in the da Vinci family home by his grandfather, Antonio, and his wife, as well as Francesco, Pieros youngest brother only 15 years older than Leonardo himself. Florence (1467–1482) In 1464, Albierra died in childbirth- she had no other children, and Piero brought Leonardo to live with him in Florence. There Leonardo was exposed to the architecture and writings of the artists Filippo Brunelleschi (1377–1446) and Leon Battista Alberti (1404–1472); and it was there that his father got him an apprenticeship to the artist and engineer Andrea del Verrocchio. Verrocchios workshop was part art studio and part art shop, and Leonardo was exposed to a rigorous training program, that included painting, sculpture, pottery, and metal working. He learned the beauty of geometry and the mathematical harmony that art can leverage; and it was here that he learned chiarroscuro, and developed the sfumato technique he would become famous for. When his apprenticeship ended in 1472, Leonardo registered in the Florentine painters confraternity, the Compagnia di San Luca. Many of the works he did in Verocchios workshop were often completed by several of the students and/or the teacher, and it is clear that by the end of his tenure, Leonardo had surpassed his master. Verocchios workshop was sponsored by the Duke of Florence, Lorenzo de Medici (1469–1492) also known as Lorenzo the Magnificent. Some of the works painted by Leonardo in his twenties include the Annunciation and the Adoration of the Magi, and the portrait of Ginevra di Benci. Milan (1482–1499) When Leonardo turned 30, he was sent by Lorenzo on a diplomatic mission to bring a lute in the shape of a horses head that he himself had crafted to be given to Ludovico Sforza, the powerful Duke of Milan. With him was Atalante Migliorotti (1466–1532), the first of his long-term companions, who acted as a friend, assistant, secretary, and romantic partner. When Leonardo arrived in Milan, he sent a letter to Ludovico, a letter that was more or less a job application, laying out in detail the type of job he envisioned being useful to the Duke: military and civil engineering. Instead, Leonardo ended up an impresario, producing elaborate pageants for the royal court such as the Masque of the Planets. He designed scenery and costumes and developed fantastic mechanical elements for the plays that would fly, descend or animate for the audience. In this role, he was part court jester: he sang and played the lute, told stories and fables, played pranks. His friends described him as gentle and entertaining, handsome, precise and generous, a valued and beloved companion. The Genius in the Notebook It was also during this period that Leonardo began keeping regular notebooks. Over 7,200 single pages exist today, estimated to be one-quarter of his total output. They are filled with expressions of sheer genius: flights of fancy, precognitive sketches of impossible technologies (scuba gear, flying machines, helicopters) careful, analytical anatomical studies of dissections he performed on humans and animals; and visual puns. In his notebooks and his canvases, he played with shadow and light, perspective, motion, color. His drawings of humans at the time are fascinating: an old warrior with a nutcracker nose and an enormous chin; grotesquely old men and women; and a thin, muscular, curly-haired androgynous figure, the opposite avatar of the old warrior who would provide centuries of delight and speculation for art historians. Of course, he painted while he was in Milan: portraits included several of Ludovicos mistresses, The Lady with the Ermine and La Belle Ferronnià ¨re; and religious works such as Virgin of the Rocks and the astonishing Last Supper. He also made the famous drawing Vitruvian Man, the best of numerous attempts of the day to illustrate what the Roman architect Vitrivius (ca 80–15 BCE) meant when he said the layout of a temple should reflect the proportions of a human body. Leonardo ditched most of Vitriviuss measurements and calculated his own ideal of perfection. In 1489, Leonardo finally earned the job he had wanted in 1482: he received an official court appointment, complete with rooms (albeit not at Ludovicos castle). His first commission was to make an immense sculpture of the Duke of Milans father Francesco sitting on a horse. He made the model of clay and worked for years planning the casting, but never completed the bronze sculpture. In July of 1490, he met the second companion of his life, Gian Giacomo Caprotti  da Oreno, known as Salai (1480–1524). By 1499, the Duke of Milan was running out of money and no longer consistently paying Leonardo, and when Louis XII of France (1462–1515) invaded Milan, Ludovico fled the city. Leonardo stayed in Milan briefly- the French knew him and protected his studio from the mobs- but when he heard rumors that Ludovico was planning to return, he fled home to Florence. Italy and France (1500–1519) When Leonardo returned to Florence, he found the city still shaken from the after-effects of the brief and bloody rule of Savonarola (1452–1498), who in 1497 had led the Bonfire of the Vanities- the priest and his followers collected and burned thousands of objects such as artworks, books, cosmetics, dresses, mirrors, and musical instruments as forms of evil temptations. In 1498, Savonarola was hanged and burned in the public square. Leonardo was a different man when he returned: he dressed like a dandy, spending almost as much on clothing as he did on books. His first patron was the notorious military ruler Cesare Borgia (1475–1507), who conquered Florence in 1502: Borgia gave Leonardo a passport to travel wherever he needed, as his personal engineer and innovator. The job only lasted about eight months, but during that time Leonardo built a bridge supporting a garrison of troops out of a pile of lumber and nothing more. He also perfected the art of maps, drawing villages as they would be seen from the air, accurate, detailed birds-eye views of cities measured with a compass. He also established a friendship with Niccolo Machiavelli (1469–1527), who would base his classic The Prince on Borgia. By 1503, though, Borgia was running amok, requiring mass executions in the towns he occupied. At first, Leonardo seemed oblivious, but when Machiavelli left, so did Leonardo: back to Florence. In Florence, Leonardo and Machiavelli worked on an astonishing project: they planted to divert the Arno river from Pisa to Florence. The project got started, but the engineer changed the specs and it was a spectacular failure. Leonardo and Machiavelli also worked on a way to drain the Piombino Marshes: water, the movement of it, the force of it, was a fascination for Leonardo throughout his life, but the marsh project was also not completed. Michelangelo Artistically, Florence had a huge drawback: Leonardo had acquired a nemesis, Michelangelo. Twenty years younger, but although as gay as Leonardo was, unlike Leonardo, Michelangelo was a pious Christian convulsed by agony over his nature. The two artists communication devolved into a bitter feud. The two men were each commissioned to do battle scenes: hung in separate galleries, the paintings were depictions of frenzied faces, monstrous armor, and mad horses. Isaacson suggests that the upshot of the war of the battle scene was useful to both artists because they were now both luminaries, rather than interchangeable parts. From 1506–1516, Leonardo wandered back and forth between Rome and Milan; another one of his patrons was the Medici Pope Leo X (1475–1521). In 1506, Leonardo adopted Francesco Melzi, the 14-year-old son of a friend and civil engineer, as his heir. Between 1510 and 1511, Leonardo worked with anatomy professor Marcantonio della Torre, whose students dissected humans while Leonardo made 240 meticulous drawings and wrote 13,000 words of description- probably more, those are what have survived. But the professor died of the plague, ending the project before it could be published. And of course he painted: his masterpieces during this period in his life include the Mona Lisa (La Gioconda); The Virgin and Child with St. Anne, and a series of images of Salai as St. John the Baptist and Bacchus. Death In 1516, Francis I of France commissioned Leonardo for another astounding, impossible task: design a town and palace complex for the royal court at Romorantin. Francis, arguably one of the best patrons Leonardo ever had, gave him the Chateau de Cloux (now the Clos Luce). Leonardo was by now an old man, still productive- he made 16 drawings over the next three years, even if the city project was not completed- but he was visibly ill and had likely suffered a stroke. He died on May 2, 1519, at the Chateau. Sources and Recommended Reading Clark, Kenneth and Martin Kemp. Leonardo da Vinci: Revised Edition. London, Penguin Books, 1989.Isaacson, Walter. Leonardo Da Vinci. New York: Simon Schuster, 2017.  Farago, Claire. Biography and Early Art Criticism of Leonardo da Vinci. New York: Garland Publishing, 1999.Nicholl, Charles. Leonardo da Vinci: Flights of the Mind. London, Penguin Books, 2005.

Booker T. Washington, African-American Educator

Booker T. Washington, African-American Educator Booker Taliaferro Washington grew up the child of a slave in the South during the Civil War. Following emancipation, he moved with his mother and stepfather to West Virginia, where he worked in salt furnaces and a coal mine but also learned to read. At age 16, he made his way to Hampton Normal and Agricultural Institute, where he excelled as a student and later took on an administrative role. His belief in the power of education, strong personal  morals, and economic self-reliance earned him to a position of influence among both black and white Americans of the time. He launched Tuskegee Normal and Industrial Institute, now Tuskegee University, in a one-room shanty in 1881, serving as the schools principal until his death in 1915. Dates:  April 5, 1856 (undocumented) - November 14, 1915 His Childhood Booker Taliaferro was born to Jane, a slave who cooked on a Franklin County, Virginia plantation owned by James Burroughs, and an unknown white man. The surname Washington came from his stepfather, Washington Ferguson. Following the end of the Civil War in 1865, the blended family, which included step-siblings, moved to West Virginia, where Booker worked in salt furnaces and a coal mine. He later secured a job as a houseboy for the mine owners wife, an experience he credited with his respect for cleanliness, thrift, and hard work. His illiterate mother encouraged his interest in learning, and Washington managed to attend an elementary school for black children. Around the age of 14, after traveling on foot 500 miles to get there, he enrolled in Hampton Normal and Agricultural Institute. His Continuing Education and Early Career Washington attended Hampton Institute from 1872 to 1875. He distinguished himself as a student, but he did not have a clear ambition upon graduation. He taught both children and adults back in his West Virgina hometown, and he briefly attended the Wayland Seminary in Washington, D.C. He went back to Hampton as an administrator and teacher, and while there, received the recommendation that led him to the principalship of a new Negro Normal School approved by the Alabama state legislature for Tuskegee. He later earned honorable degrees from both Harvard University and Dartmouth College. His Personal Life Washingtons first wife, Fannie N. Smith, died after just two years of marriage. They had one child together. He remarried and had two children with his second wife, Olivia Davidson, but she too died just four years later. He met his third wife, Margaret J. Murray, at Tuskegee; she helped raise his children and remained with him until his death. His Major Accomplishments Washington was chosen in 1881 to head the Tuskegee Normal and Industrial Institute. During his tenure until his death in 1915, he built Tuskegee Institute into one of the worlds leading centers of education, with a historically black student body. Though Tuskegee remained his primary undertaking, Washington also put his energy towards expanding educational opportunities for black students throughout the South. He founded the National Negro Business League in 1900. He also sought to help impoverished black farmers with agricultural education and promoted health initiatives for blacks. He became a sought-after speaker and advocate for blacks, though some were angered at his seeming acceptance of segregation. Washington advised two American presidents on racial matters, Theodore Roosevelt  and William Howard Taft. Among numerous articles and books, Washington published his autobiography, Up From Slavery, in 1901. His Legacy Throughout his life, Washington stressed the importance of education and employment for black Americans. He advocated cooperation between the races  but was at times criticized for accepting segregation. Some other prominent leaders of the time,  especially  W.E.B. Dubois, felt his views promoting vocational education for blacks curtailed their civil rights and social advancement. In his later years, Washington began to agree with his more liberal contemporaries on the best methods for achieving equality.

Social Networking Sites Are Good Society Essay Example | Topics and Well Written Essays - 750 words

Social Networking Sites Are Good Society - Essay Example Steve Chazin, a former managing director at Apple is quite categorical in his statement that social networking has changed the lives of people for the better as all humans do have a need to feel connected to each other (Are Social†¦). Danah Boyd, researcher at the Microsoft and experts in media, has more discreet view on the subject that those who do not understand social media look at only negativities and see social media as evil (Are Social†¦). Aric Sigman, a fellow of the Royal Society of Medicine and recipient of the Chartered Scientist award from the Science Council is of the view that online contacting displacing face-to-face contacting will bring about some sort of physiological changes such as illness or higher premature mortality. (Are Social†¦) In one of the study done at University of Maryland on 200 students (Conger, 2010) giving up all social networking sites for a day had some amazing findings. On asking students how they felt during this pause, students came out with a reply of having anxious mood and frantic cravings that typically felt by a person who goes through withdrawal from any addictive stuff. In such context, it has been said that social networking sites would destroy our brain and bodies as has been voiced by Susan Greenfield, a neuroscientist from U.K; however, so far, no any published scientific studies have validated such claims (Conger, 2010). On the contrary, it has been found that the more people are engaged with any social site, the better they feel. This is what argued by Moira Burke, a researcher from the Human-Computer Institute at Carnegie Mellon University (Conger, 2010). The reason for favorable feelings stems... This essay discusses that the more people are engaged with any social site, the better they feel. This is what argued by Moira Burke, a researcher at the Human-Computer Institute at Carnegie Mellon University (Conger, 2010). The reason for favorable feelings stems from the emotional support that friends, acquaintances or family provide. The feeling of having more social capital triggers a sense of well-being in them. In another study done at Cornell indicates that social capital garnered online also propels better physical health. Though it has been warned in some quarters that social networking would drive people into isolation; it has helped reap benefits from online contacts. Fowler and Christakis from Harvard University have completed many studies on the aspects of attitudes, health behaviors, and on happiness among social networking site participants and they have reached the conclusion that as people influence each other in their normal interactions, similar is the behavior pat tern found at social networking sites. This paper makes a conclusion that a social networking has gone a long way since its modest start about 15 years back. Facebook, Twitter, Orkut and many other sites have now millions of users who share their daily experiences and understandings on a myriad of issues. In the era of globalization, these sites are being extensively used for the various causes and will continue to grow as one of the formidable social tools for masses.